Happy New Year to all of my readers. You’ve probably noticed that I haven’t posted anything for a while. Quite frankly, 2010 was a hard year for most businesses and unfortunately, Tiny Growl was no exception. If you’ve been reading this blog for a while, you might know that I decided to take my invention The ScooPup Pocket from an idea to a saleable product, because aside from never wanting to wonder “what if…?”, I had really hoped to create a successful business that would make enough money to enable me to help dogs. Good product, good intentions = great idea, right?
While I have had great feedback on my product, my website, my blog, the cold hard truth of the matter is that ScooPup Pockets just aren’t hanging off of too many leashes. Oh sure, I’ve sold a few and they continue to sell, but hardly at numbers enough to do any good for either my business bank account or the animal causes that I was hoping to be able to support. I’ve tried very hard to make it work, including lowering the price, contests, giving them away and of course, blogging. And speaking of blogging, that brings me to SEO.
For those of you with web-based businesses of your own, you know all about SEO (search engine optimization, for the rest of you) and how important it is in this age of doing business on-line. You also know the importance of networking with everyone in your line of business and in my case, all of the animal advocacy groups. Unfortunately, that opens you up to a flood of information that someone like me just doesn’t have the psychology to deal with. For some reason, I am unable to process the sad stories and move on, the way that most people can. I even refuse to see (almost) totally “vanilla” movies like Marley and Me because I know Marley comes to a bad end.
Another part of my problem, or what makes up my particular pathology, is that I worry about every dog on the planet and feel somehow that I have the power (or have been charged with the responsibility) to make their pain and suffering disappear, heal them, save them, feed and them and give them all loving and happy homes. Obviously, that isn’t possible for anyone, not even Bill and Melinda Gates. But I thought that by going into business with a usable product, I could at least take comfort in the knowledge that I was making a difference, quietly or otherwise, via donations.
While I was hoping to sell sell sell! and donate donate donate!!! to help as many dogs (and other animals) that I could, what actually happened was that my work days turned into too much time spent reading sad story after sad story, trying my best to flash past the truly horrific ones and finally coming to the realization that I really am quite literally unable to do any good at all for most of these poor creatures.
I know that I have to come to terms with the fact that the world is good and bad and bad things happen all of the time to good dogs and good people. I know that I’m not giving up on my idea or the idea that Tiny Growl still has the potential to grow into the business that I’d hoped it could be, but I also know that I have to back away a bit from that level of involvement. Both the reading and the writing have taken a toll on me.
In the coming weeks, I will be re-evaluating things, including the point of this blog. In the meantime, I’m going to focus on my wonderful rescue dog Riley and try to get through another dreary Seattle winter. Thanks for your support and Happy New Year!
Bette & Riley